Teflon Vs Ceramic Cookware – What’s The Big Deal?

For this article Teflon cookware is any cookware made with PTFE, PFOA, PFOE coating.

Today everyone wants to cook healthy and nonstick cookware allows you to cook many foods like fish eggs chicken and pork without using large amounts of oil and butter. The non stick surface keeps food from sticking without using

unhealthy oils and other fats. All non stick cookware is coated with either ceramic or Teflon but many manufactures use their own unique manufacturing process to produce what they say is the best most durable coating. But they are all variations of ceramic or Teflon.

The Teflon brand was the first non stick cookware introduced to the public. It was made using polytetrafluoroethylene PTFE which was discovered in 1938. One issue with all non ceramic coated cookware is it may release toxins that could be harmful. The main concern cooking with Teflon is overheating and using the wrong utensils, cooking at a temperature greater than 500 degrees F releases toxins some of which are considered to cause cancer. Always use wood or silicone utensils when using Teflon coated cookware to help prevent chipping and scratching the cooking surface. Teflon cookware is safe for use in ovens as long as you bake, roast and broil at temperatures no greater than 350 degrees F.

Ceramic coating cookware was born out of the health concerns associated with PTFE, PFOA, PFOE coated cookware. So what is the meaning of Ceramic? The technical meaning of Ceramic is ‘clay that has been fire hardened’. To make a pot or pan the typical manufacturing process starts with a base metal like hard anodized aluminum that is sprayed or dipped in a mineral gel that coats the product and then is cured. This process applies an inorganic coating on the product. The fact that the coating is inorganic is what makes the cookware safe for the environment. The Ceramic coating is completely free of PTFE, PFOA and PFOE and the FDA has strict requirements for the manufacturing of Ceramic products.

Another environmental reason for choosing ceramic is the manufacturing process is easier and usually only one coat is applied. Teflon requires several coatings, takes longer to cure and uses more energy. Also Ceramic coating can be heated to temperatures approaching 800 degrees F.

When it comes to the decision which to choose ask yourself theses questions.

When you cook on the stove do you mostly use medium heat?
Will you use wood or silicone utensils?
Will most of the food you cook in the oven be around 350 degrees F?
Will you mostly cook recipes that don’t require high heat?

If you answer yes to all questions Teflon is a good and safe choice.

If you’re concerned about cooking in a chemical free environment, normally use high heat want easy clean up, durability and the ability to color coordinate your cookware. Ceramic cookware would be a better choice.

Niche Products – How To Offer Niche Products and Services Rich People Love To Buy

Niche products and services is the one category consumers are still buying in this recession. But the ideal target customer for most consumer related products and services is the affluent buyer. Do you have a premium service or product that can serve the affluent consumer? Unfortunately targeting the wealthy consumer can be intimidating to many. Perhaps because they’re viewed as more demanding, discriminating or picky. But contrary to popular belief and how they’re viewed in the media, it’s often no worse targeting products and services to the rich than it is to average consumers. Here’s why.

First of all you’d be surprised how many millionaires shop at places like Wal-Mart, Target and Kohl’s. And second, many average consumers or even consumers on Welfare can be as tough and picky and more demanding. Why? Because they have less money to work with. So, if you can confidently provide a good product and can give excellent service, take it up a notch by offering products and services rich people love to buy.

- The advantages of offering products and services rich people love to buy:

- They’re the best repeat buyers!

- They’re the best at influencing others to buy what they buy!

- They’re the most loyal customers when you keep providing good service!

- The love to buy unique niche products and services!

- They’re not at the mercy of economic downturns as much as other consumers!

These are the top reasons to make it a point to target some of your efforts by target marketing a product or service to rich people. They love to buy products and services that make their life easier, saves time or entertains them. But don’t let that stop you if you’re still drawing a blank as to what to offer the rich client. If you already have a product or service you can simply offer a deluxe, premium or ultra service or version of your product.

Want another valuable idea that will get you started in the right direction? Here’s other services rich people love to buy.

- Offer a faster turnaround time,

- Offer a more extensive or detailed service than what you normally perform.

- You can also offer a more customized or personal service or product than usual.

This is what rich consumers love to buy.

Here’s another valuable niche idea. To add an extra incentive you can bundle an offer to your customers. Just because affluent people have money doesn’t mean they don’t like a good deal, how do you think they got so rich? So, you can try selling them a product and bundle in a premium service with it or offer a premium service and throw in a high demand product for no or low cost.

Remember rich people love perks, in fact they expect them. If you’re in a highly competitive niche market the more perks you can give up without losing your shirt or skirt the more business you’ll get from rich people. Just remember perks can often get you in the door, but it can’t keep the door open. The only thing that can keep rich people coming back is fanatical customer service and unique niche products that save them time, pain or inconvenience. These the types of niche products and services rich consumers love to buy. Use them to add profits and punch to your business.

How to Select the Right Email Marketing Software

The Internet is known for making life much easier and when marketers are considered it is internet marketing and of course, email marketing that makes it easier. There are many online tools that are used for email marketing, thereby making things simpler for all marketers all over the world. But finding the right software for it is not exactly very easy, especially with the number of software flooding the market. Selecting the right software is a necessity and the most important aspect of this software should be to enhance your business, helping you reach out to your target audience without any hassles at all.

There are many things that you should take care of before you choose your software. The first thing to decide is whether you want to buy the software or use some free software. You should make sure that you know exactly what you want the software to do. There are a lot of software that come as a package deal and you should be careful while choosing because you don’t want to be stuck with something that doesn’t work so well. The best idea would be pick the software that only specialises in email marketing. The software should have the options for upgrading as the market keeps evolving and you will have to keep up with the growing trends. If the software specialises only in email marketing, then you will be safe in that aspect. You can actually start off with a few free trials from a few companies and then decide which software suits you the most.

The next thing you should take note of is whether the software will be compatible with all computers. You might want to change your computer at any time and hence, it is a good idea to make sure that your software is adjustable and compatible with all systems. The most important factor while selecting the email marketing software is to make sure that it is easy to use. Email marketing has a lot of factors like the email address, the name of the recipient, the content, etc, and you need to make sure that the software has the capacity to handle all that without giving you trouble. You should have the option to enable pausing or even disconnecting the application. Although this might be quite unnecessary in the beginning, it could really come in handy later on when you have a lot of subscribers. After trying out a few free trials and checking on the reviews of the software, you can make your mind up and choose the software and get started.